What is the difference between a Folder, Semantic Classification, and a Tag?
A Folder organizes the Catalog for people inside the dashboard. Semantic Classification places an item inside a hierarchy of meaning the AI can use. Semantic Tags add flexible meaning that can apply across items in different parts of that hierarchy. For a new Catalog, we recommend letting AI analyze the item set and propose these structures first, then reviewing them before item creation.
- Folder is for team organization.
- Semantic Classification is for hierarchical AI-visible meaning.
- Semantic Tags are flexible meaning labels shared across different items.
Semantic Classification or Semantic Tree
You can build a semantic path up to three levels deep. For example: Education > Courses > Professional Skills. Not every item needs all three levels; use only enough depth to make the meaning clearer.
When should I use Semantic Tags?
- When a useful meaning applies to items across different classifications, such as “beginner friendly” or “online” when that meaning helps discovery.
- When you want to add flexible meaning without moving the item to another place in the Semantic Tree.
- Do not use a Tag instead of an exact business fact that should be an AI Search Attribute.
A simple comparison
- Folder: September Offers — so the team can find campaign items quickly.
- Semantic Classification: Education > Courses > Sales — so AI understands the item type and context.
- Semantic Tag: Beginner Friendly — a flexible meaning that may appear across different course groups.
- AI Search Attribute: Instructor = Hassan Faleeh — an exact fact customers can ask about directly.
Managing many items
- 1
Use Search plus status, Folder, and Semantic Classification filters to identify the target set.
- 2
Review the matching count before selecting everything.
- 3
Use cross-page bulk selection when the interface supports it and the filtered results are the intended set.
- 4
Apply the change only to that set, then monitor reindexing when the change affects AI-visible meaning.
If reindexing starts
- Large changes may continue in the background.
- Monitor the operation in Catalog instead of assuming a page refresh cancelled it.
- If failed items appear and a supported Retry action is available, retry the affected items rather than repeating the entire operation.
