---
title: "Organize customer conversations with reusable labels"
description: "Create team-defined labels, assign several labels to a customer, and filter Chats without changing journey stages."
language: en
canonical: https://mrailabs.com/docs/en/conversations-and-customers/conversation-labels/
published: 2026-10-27T15:51:31.099097
last_verified: 2026-10-27T15:51:31.099097
audience: "For customer operations teams"
---

# Organize customer conversations with reusable labels
## How can I organize customer conversations without changing their stage?

Mr. AI conversation labels are reusable names defined by your business, such as “Waiting for documents” or “VIP”. A customer can have multiple labels. Labels organize human work independently of Conversation Builder stages and task statuses.

[Open this task in Mr. AI](https://access.mrailabs.com/client/clients/chats)

![Example customer conversations and labels](https://mrailabs.com/api/docs/assets/dashboard-images/help-20261019-chats-en.png?v=d94060b6557c)

*Example customer conversations and labels. Actual interface with synthetic examples; names, counts and prices are illustrative. Availability can vary by account. Select the image to enlarge it.*

1. Open Chats or a customer profile and expand Conversation labels.
2. The account owner can create a concise label and choose its color.
3. Select one or more existing labels for the customer.
4. In Chats, choose a label in the filter to see the matching customers and count.
5. Export the filtered directory when needed. Bulk changes with a label filter apply to selected customers on the current page.
6. Rename or delete definitions only when authorized; deleting a label does not delete customers or messages.

## Keep your team’s vocabulary consistent

Agree on a small shared set before creating variations. For example, use “Waiting for documents” consistently rather than several almost identical spellings. Sales users can assign existing labels only within their assigned customers; definition management belongs to the account owner.

## Common questions

### Why can I not see labels?

The capability may not yet be enabled for your account. Check with your account administrator or support; a public guide does not activate it.

### Does a label change the AI stage or close a task?

No. Labels, stages and task statuses are separate.

### Can I attach several labels?

Yes. Use multiple relevant labels; avoid sensitive information in label names.

[Filter, review and export the customer directory](https://mrailabs.com/docs/en/conversations-and-customers/manage-customer-profiles-and-contact-data/)

[Read conversations and reply with your team](https://mrailabs.com/docs/en/conversations-and-customers/chats-and-control/)

## Who can manage conversation labels?

Account owners manage label definitions. Sales employees can assign existing labels only to their assigned customers. Availability does not create a new permission or change a customer’s conversation stage.

## Check the result

Add a label to a customer and filter by it. Verify the label organizes team work without changing the customer's stage.

## Related guides

- [Mr. AI v2.1.0 — A shared workspace for customers and conversations](https://mrailabs.com/docs/en/product-updates/release-2-1-0/): Bring customer context, team replies and follow-up work together so your team can see what needs attention and continue the conversation confidently.
- [Explain current stage, recorded reach and stage transitions](https://mrailabs.com/docs/en/conversations-and-customers/conversation-stage-analytics/): Understand stage populations and recorded movement without mistaking incomplete observations for a conversion funnel.
- [View customer images and play voice messages](https://mrailabs.com/docs/en/conversations-and-customers/customer-images-and-voice-messages/): Inspect original customer images and recordings, distinguish AI transcription, and recover from an unavailable attachment.
- [Generate, review and print an AI business report](https://mrailabs.com/docs/en/conversations-and-customers/ai-business-reports/): Choose a report question, review its time scope and points quote, then use saved evidence and recommendations responsibly.